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Digital Marketing

Overview Marketing is the process of exploring, creating, and delivering value to meet the requirements of a target market in terms of goods and services; potentially including selection of a target audience.

What will you learn?

  • What is Marketing?
  • Types of Marketing?
  • What is Digital Marketing?
  • Digital Marketing and traditional marketing relationship and its benefits over traditional marketing
  • The positioning challenge and marketing crisis
  • How the 4Ps of marketing are transformed in the digital space
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Bulk SMS, Voice Calls & WhatsApp Marketing
  • Content Marketing
  • TV/Radio/FM
  • Print Media Ads
  • Display Ads
  • By, Try Cycle, Cab & Bus Ads
  • Flyers, Broachers

Digital Strategy and Analytics Digital Marketing: Strategy, Planning and Execution Emerging Technologies for Digital Marketing

  • New technologies and marketing transformations in digital environments
  • IoT and Robotics
  • The impact of artificial intelligence on the future of marketing and consumer behavior

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